Welcome to our Care Home Owner's page where we are pleased to offer more information regarding the CLASSIC HOMES accreditation and membership levels, with details of our assessment methods and procedures.

It's no secret that Care Home Owners are currently faced with an enormous number of challenges to secure long term profitability by maintaining optimum occupancy, and promoting the special qualities of the smaller independent home.

For many owners, new investment is needed to meet the legislation requirements of the Care Standards Act, and for many others recruiting and keeping quality staff, and sourcing adequate funding is an ongoing struggle to maintain the desired level of service.

CLASSIC HOMES recognises these frustrations and cares about the future of the family run home. It is our aim to help all like minded owners who genuinely believe in running a business "where residents come first," to also profit from their high standards and independence.

One thing is for certain, to survive and profit in the future, you must:

· Attract more clients from the private sector
· Be recognised for quality throughout every part of your business
· Protect your capital investment

"To be an accredited CLASSIC HOME is to be recognised as providing the highest standards of care in a comfortable, homely and social environment."

The accreditation is respected by leading care home organisations and has been endorsed by the National Care Association. It can only be gained through recommendation from our trained assessors and approved by a CLASSIC HOMES Committee, by being judged to consistently demonstrate the provision of outstanding care, exceeding registration standards, and by offering appropriate services to facilitate a fulfilling lifestyle for residents (see accreditation criteria below). Our reputation demands we will never accredit homes which fall below our standards.

The symbol of accreditation can be used by the care home in accordance with our Terms and Conditions (see below), for all marketing purposes as an indication of outstanding quality and recognition for staff.

The accreditation is now offered to all registered care homes of all categories in the UK which, by annual comprehensive assessment, are judged to meet required standards as specified by CLASSIC HOMES (UK) LTD.

Subsequent membership of CLASSIC HOMES is only offered to Independently Owned Care Homes in the UK, which hold a current accreditation and certificate.

To apply for an on site assessment, you can either call the Classic Homes CareLine - 01858 535570, or request contact through our support service:
click here.

CLASSIC HOMES has 5 operations

i) A National Helpline Advisory Service (CareLine), providing confidential advice to members of the public seeking information about care home accommodation. Trained advisors identify individual care needs and social requirements, offering advice on all aspects of care. Classic Homes members may benefit from the promotion of quality care and recommendation where appropriate of individual homes. In addition, CareLine can be used by members for all communication and member services.

ii) Independent Accreditation and Award, recognising superior standards of care provision according to criteria interpreted by trained assessors, and following an on site, successful assessment of the applying care home. Members and staff benefit from a quality assurance programme and recognition of achieved standards, and can use the accreditation logo for marketing and promotion purposes.

iii) Member Services - offering CareLine registration, plaque, certificate, use of logo, access to Members Only website information and marketing services, access to member meetings and conferences, preferential rates to additional consultancy services, and selected supplier discounts.

iv) Consultancy Services - a range of individual services including marketing, supply of promotion materials, badges and folders, Quality Assurance, customer/staff auditing, staff training, mediation, and local PR.

v) Public Relations - representing the short and long term interests of care home owners and industry in association with complimentary organisations.

The aim of the Classic Homes assessment team is to evaluate, in addition to the requirements of The Care Standards Act, many subjective values which consistently demonstrate a superior quality of life for residents in 'homely' surroundings. Depending on the size of home, the informal but thorough independent assessment is pre-booked and will take approximately 4-5 hours. A detailed confidential report of the assessment will be presented to the Owners and Managers with recommendations as appropriate. The report will cover :

Quality of care, staff ratios, equipment and facilities
Attention to residents' comfort, accommodation, personal needs and surroundings
Quality of life, hospitality and social well being
Food and services provided.
Staff training and professional development.
General policies and procedures
10 Principles of Service assessment.


A detailed accreditation criteria can be obtained on request, recognising respect, privacy, choice dignity and quality time between staff and residents.

The assessment is an Independent Quality Audit for your business, and may be used for promotional purposes, but where appropriate, a Quality Assurance programme may be suggested, which if implemented can lead to a CLASSIC HOMES accreditation.

(and levels of Membership as at March 1st 2007)

Level 1 - Associate Membership: £12.97 per month (for 12 months) (for details - click here)

On site Assessment (required for accreditation) with report and recommendations): £175.00 p.a.................................................. (for details - click here)

Level 2 - Accreditation Membership (by invitation only): £695.00 pa (for details - click here)

Level 3 - Accreditation Membership (by invitation only):£1,350.00 p.a (for details - click here)


The following Terms and Conditions apply to Level 2 and Level 3 Accreditation membership.

A copy of these terms and conditions must be signed by the invited care home proprietor/s and Classic Homes representative prior to commencement of ACCREDITED levels of membership, as agreement to observe without reservation, the required conduct and procedures as listed.

These terms and conditions relate to CLASSIC HOMES (UK) Ltd of 16 Middle Lane, Stoke Albany, Leicestershire. LE16 8QA

1. Upon receipt of the applicant's completed Application Form and application fee, CLASSIC HOMES shall arrange for an assessment of the Care Home to be carried out and for the Care Home's application for Accreditation and Membership to be considered by the CLASSIC HOMES Selection Committee, ("The Committee").

2. All decisions with regard to Care Homes accreditation and membership are entirely at the discretion of the Committee.

3. In the event that the Committee offers accredited membership to the Care Home and the appropriate annual membership fee has been paid to CLASSIC HOMES, the applicant shall be entitled to the following:-

a) To display a CLASSIC HOMES ceramic (or brass) plaque sign and an accreditation certificate at the Care Home's site. The CLASSIC HOMES plaque may only be obtained from CLASSIC HOMES, and remains the property of CLASSIC HOMES. It can only be displayed whilst the appointed Care Home is an accredited member of CLASSIC HOMES. In the event of membership being cancelled, the plaque must be returned in protective packaging to CLASSIC HOMES head office.

b) To display a reproduction of the CLASSIC HOMES logo on the Care Homes letterheads, brochures or appropriate promotional material to indicate the Care Homes accreditation. The applicant acknowledges the CLASSIC HOMES logo is the exclusive property of CLASSIC HOMES and the applicant obtains no rights to the logo other than the rights set out in this sub-paragraph.

c) A listing on the CLASSIC HOMES website and an entry into any CLASSIC HOMES directory and/or other publication which CLASSIC HOMES may produce or be involved in. The applicant acknowledges, however, that although extreme care will be taken to record accurate details, CLASSIC HOMES cannot be responsible for any errors or omissions in such publications or be liable for any loss or damage thereby incurred.

4. As an accredited member of CLASSIC HOMES, the applicant also undertakes to:-

a) Immediately advise CLASSIC HOMES head office of any change of ownership or any control of the care home.

b) Investigate promptly any complaint or dispute received by CLASSIC HOMES in regard to the Care Home and to co-operate fully with CLASSIC HOMES in the resolution of such a complaint or dispute.

c) Allow access to employees or representatives of CLASSIC HOMES for the purpose of assessment.

5. All CLASSIC HOMES memberships are on an annual basis and fees are payable in full in advance, or by regular payments by special agreement.

6. The Care Home's membership will terminate upon the occurrence of any one
of the following events and the annual membership fee will not be refundable.

a) Expiration of the membership where no further membership fee has been
received by CLASSIC HOMES within a period of 60 days following issue of an
invoice.

b) Notification by CLASSIC HOMES that the Committee has withdrawn the Care Home's membership.

c) Any change in ownership or control of the Care Home, whether this be immediate or parent ownership.

d) The applicant ceasing to carry out his business or the appointment of a receiver or liquidator in regard to the assets of the applicant or the applicant being declared bankrupt.

7. On termination of the Care Home's membership, the member shall remove all appointed signs and return to CLASSIC HOMES head office, and immediately cease using the logo on any form of advertising or promotion.

8. The annual membership fee is reviewable at the discretion of the Committee.

9. These terms and conditions are subject to English law.

To apply for a Classic Homes Assessment please click here
or contact CareLine 01858 535570